The story behind why we created a completely different kind of whitening strip.
It started with a simple frustration — every whitening strip on the market left us with painful, throbbing tooth sensitivity for days. The results were mediocre. The experience was miserable.
We spent two years researching alternatives used in professional cosmetic dentistry and came across PAP+ (Phthalimidoperoxycaproic acid) — a next-generation whitening agent that breaks down stains without peroxide, and without pain.
We combined it with violet colour-correcting pigment — the same principle behind purple shampoo — and built the strip that we wished had always existed.
LumoSmile launched in 2024. Today, over 150,000 customers use it every night. And not one of them misses the sensitivity.
Every ingredient is chosen for clinical evidence, not marketing claims. We don't use it if it doesn't work.
You shouldn't have to choose between a bright smile and painless teeth. We built LumoSmile so you don't have to.
No parabens, no sulfates, no harsh bleaching agents. Our formula is dermatologist-tested and cruelty-free.
30 days, full refund, no questions. We only win when you actually see results.
A small team obsessed with one problem — making teeth whitening work properly for everyone.
Co-Founder & CEO
Head of Formulation
Customer Experience
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